There is a widespread misconception that the only way to make a livelihood as an artist is to selling your artwork to a gallery owner in the hopes of making a profit. However, that is only one of many, many methods to make a livelihood from your work. The fast innovation and expansion of technology have substantially boosted the convenience of doing business.

With the advent of e-commerce, practically everything including artwork can now be purchased and sold online. So whether you want to quit your day job and create full-time or just make a little money from your pastime, follow this step-by-step guide to make the most of selling your artwork.

Discover Your Niche

A marketable artist must have a particular style and a niche that is based on their talents. Working within a specified style, medium, or topic ensures that buyers know what to anticipate from your work and increases your recognizability. 

Learn About the Art Business

Selling art entails more than simply making it. Understanding the art business may make or break your success. There are several good, low-cost online courses available regarding money management and appropriate laws for artists.

Sell Your Art on Art Marketplaces

Online marketplaces that specialize in selling and purchasing art are an excellent way to sell art online. ArtFinder is a fantastic platform for artists selling original and one-of-a-kind works.

Art buyers from all around the world come to ArtFinder to acquire work by rising artists. Even for first-time users, the site’s art-selling success rate is relatively high. 

Diversify Your Earnings

Don’t put all your eggs in one basket while selling paintings online. Begin with one platform but learn as you go and eventually expand to additional online and offline venues such as

• Organizing workshops or launching a course

• Selling your artwork through internet auctions

• Selling at local craft shows and art festivals

 Build Your Own Website 

Every artist should have a portfolio website. However, you may also sell your work directly on your own website or online store instead of selling in an online gallery. Your website should reflect your artistic flair and showcase your business to potential customers. 

Consider Print-on-Demand Items

Print-on-demand services allow you to easily monetize your work by selling products with your designs printed on them. Simply upload your designs and the platform will do the rest.

Improve Your Social Media Presence

We both recognize the quality of your work but does the general public recognize it? How can you distinguish yourself in a crowded art world?

This is where art marketing comes into play. These days, art marketing involves cultivating a fan-friendly social media presence.

So use social media channels that you are familiar with and upload videos of your process along with demonstrating a little of your personality.

Set Your Own Prices (https://www.instagram.com/reel/Cy0DGS1Lvm_/)

There are several internet tools that can assist you in pricing your artwork. They’re a good place to start but consider the cost of supplies, your years of expertise and prior sales.

Understand Your Audience (https://www.instagram.com/reel/CzDgOa_LrAH/)

Knowing your target demographic is essential when marketing anything. Who are you attempting to entice? What are their objectives? What is their financial situation? What kind of feedback do people leave on social media? Create a buyer persona based on the answers to these questions. 

Create Captivating Descriptions

A good product description represents your brand as well as your target market. It may greatly assist in bridging the gap between your brand and your customers. The love and passion you put into the craft itself should come through in the descriptions of your creations. 

A well-written product description can also enhance your site’s SEO. The more people who view your listings, the more you’ll sell.

Wrapping Up

Today, it is possible to create the type of art you choose while still earning a living. The internet allows you to sell directly to your followers while also reaching out to new audiences of prospective purchasers. You may eliminate the middleman and become the only distributor of your own work. Online art sales have immense potential and with smart and strategic use of the Internet, the possibilities are unlimited.

So if you find these methods useful for starting to sell your work online, please share this post and visit our Instagram channel (https://www.instagram.com/imaginationacademyoffineart/) to find out more about the art world.